We‘re a straight talking social media agency for property
Case Studies
Objective:
Start and grow 40 Leadenhall socials, honing tone of voice and key points for social media.
Drive brand awareness to help support the letting of both office and retail spaces across the 900,000 sq ft property.
Solution
We used a test-and-learn approach, trying out all format types, including video, graphic and high-end photography to grasp what their audience wanted to see.
We gave them a friendly tone of voice on social, this makes for more engaging copy and aligns with their sense of neighbourhood. Whilst still keeping boldness and the high-end thread which runs through the whole brand.
With teaser campaigns, we slowly revealed different angles and visuals, helping build excitement and exclusivity to the project. Focusing on amenity spaces, such as the Library, rooftop terraces and luxury spa, radiating a top of the line and high-status feel.
Results
Over 4 months we ran both Paid and Organic campaigns.
With a total of 4,000 engagements which increased the engagement rate from 2.8% to 5.36%
Boosting following by over 1,000 across IG and LinkedIn, refining assets which made full use of high-growth organic reach.
With over 170,000 impressions and 18,000-page clicks alone, using gripping photography, CGI and lifestyle videos.
We are proud to continue our strong partnership with 40 Leadenhall, Nuveen, Saville’s, CBRE, Make and Mace. Helping to build the future of London’s skyscape together.
Brookfield
The Brief:
Brookfield Properties tasked us with increasing awareness and sign-ups for their extensive tenant event calendar.
The Solution:
We assembled a team of agile content creators capable of shooting and editing event footage with 24 hours’ notice. This reactive approach allowed us to produce timely and engaging content that resonated with tenants.
The Results:
Organically, we achieved a growth of 33,000 impressions, over 2,000 engagements, and nearly 1,000 new followers in just six months. Our most successful campaign for event traffic generated over 4,110 link clicks, resulting in a 183% increase in sign-ups compared to the previous year.
Thirdway
Who are they?
Thirdway are a fit-out company based in Old Street. They challenge the traditional definition of the office and create dynamic spaces built for collaboration, inspiration and wellbeing.
What do we do for them?
We work extremely closely with Thirdway to curate their social media. Creativity and innovation are incredibly important to them and so we have developed a close working relationship with their in-house creative team. We create a range of content for them across their social landscape including photography, graphic design, videography, and copy writing. Thirdway are all about personality and what comes with that is a very specific tone of voice. Mastering this tone of voice was one of the first priorities when beginning to work with this client.
Why do we love working with them?
To put it simply, Thirdway are fun! Working with them ensures no day is the same. They do everything creatively and put time and effort into all their initiatives. Plus they give us free lunch on a Thursday.
If you’re keen to create content that resonates with your audience and sets you apart from your competitors, look no further.
With our team of videographers, photographers, animators, and graphic designers, we’ve got all the tools to bring your story to life across your social platforms.
Whether you want to build your personal brand on LinkedIn or reach a wider customer audience on Instagram, we have the expertise to help you stand out.
You can rely on our knowledge to navigate the ever-changing social media landscape.
Leave it to us to engage with your followers and community. We’ll keep you front and centre across your network, allowing you to focus on your core business activities.
Outsource your paid social media strategy to seasoned experts to maximise your return on investment through data-driven decisions and advanced targeting techniques.
We’ll make sure your message reaches the right audience.
Put your business front and centre on the world’s largest search engine with Google Ads.
We’ll help you optimise your campaigns, handling everything from keyword strategy to real-time adjustments.
Optimise your website content to improve your visibility on search engines, attracting organic traffic and potential leads.
Let us help you create content with search intent and keywords that will elevate your business’s ranking and drive sustained growth.
Rely on us to grow your email database of warm leads using opt-in forms and sign-up incentives.
Once your list is ready, we’ll craft engaging, cost-effective, and trackable email campaigns to drive conversions.
Utilise our reporting and tracking expertise to understand where your leads are coming from and maximise your marketing strategy going forward.
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