40 Leadenhall – the new 34-story high stand out in the London Skyline, a £875M project at the heart of the financial district. Using new ideas, developers Nuveen and Make Architects, have taken a fresh look at office space by designing with lifestyle and amenities in first place. Creating a locale that brings in and keeps world-class talent. With only 4 months of LSS impact, we gained over 1,000 followers and 170,000 impressions. To learn more about 40 Leadenhall click here.

Objective:

Start and grow 40 Leadenhall socials, honing tone of voice and key points for social media.

Drive brand awareness to help support the letting of both office and retail spaces across the 900,000 sq ft property.

Solution:

We used a test-and-learn approach, trying out all format types, including video, graphic and high-end photography to grasp what their audience wanted to see.

We gave them a friendly tone of voice on social, this makes for more engaging copy and aligns with their sense of neighbourhood. Whilst still keeping boldness and the high-end thread which runs through the whole brand.

With teaser campaigns, we slowly revealed different angles and visuals, helping build excitement and exclusivity to the project. Focusing on amenity spaces, such as the Library, rooftop terraces and luxury spa, radiating a top of the line and high-status feel.

Results

Over 4 months we ran both Paid and Organic campaigns.

With a total of 4,000 engagements which increased the engagement rate from 2.8% to 5.36%

Boosting following by over 1,000 across IG and LinkedIn, refining assets which made full use of high-growth organic reach.

With over 170,000 impressions and 18,000-page clicks alone, using gripping photography, CGI and lifestyle videos.

We are proud to continue our strong partnership with 40 Leadenhall, Nuveen, Saville’s, CBRE, Make and Mace. Helping to build the future of London’s skyscape together.