The Brief:
Brookfield Properties tasked us with increasing awareness and sign-ups for their extensive tenant event calendar.
The Solution:
We assembled a team of agile content creators capable of shooting and editing event footage with 24 hours’ notice. This reactive approach allowed us to produce timely and engaging content that resonated with tenants.
The Results:
Organically, we achieved a growth of 33,000 impressions, over 2,000 engagements, and nearly 1,000 new followers in just six months. Our most successful campaign for event traffic generated over 4,110 link clicks, resulting in a 183% increase in sign-ups compared to the previous year.