Your content is how you define yourself online. It matters. It’s the paint you use for your self-portrait. When it comes to promoting your business or letting your space you need to paint the best picture possible. Maybe throw on a nice filter too.
Here are some of our top tips on how to create engaging content that lets your audience know exactly who you are (and how much better you are than your competitors).
Keep it simple
We’re not talking about visuals here. What we mean is don’t over complicate your message. Social media is a fast paced world, you want your audience to understand who you are and what you do as quickly and concisely as possible.
Be findable
That last thing you want is for a potential client or tenant to be unable to find you should they choose to. Avoid inaccurate handles, lean on your logo and stick to your brand guidelines. In a sea of content, yours needs to be instantly recognisable.
Take your audience on a journey
Got Instagram? Got LinkedIn? Got a website? Got an email address? Well great, use these different platforms and direct your user from one to the next through links and shares. The longer a user engages with your content and interacts with it the more engaged they will be. Try to match the look of all platforms using your brand so that visitors know they’re connected.
Be shareable
Sharing is the digital form of word of mouth, who better to big you up to your new tenants than your currant tenants?
Engage in conversation
Comb Twitter, Facebook, forums, FAQ’s and blog posts to see what your prospects and peers are talking about. Then give your audience your take. If your view is decidedly different or more provocative than those of your competitors, even better.
First and foremost though, just get started. One of the main things we see blocking companies, landlords and agents, from utilising social media as the intelligent and effective tool it is, is a fear of getting it wrong. Saying the wrong thing with their content and facing the wrath of the internet critics, eager competitors and keyboard warriors.
Stop.
If you know your stuff and you understand your brand then you can’t go wrong. Knowledge really is power. Social media can elevate your presence in the market overnight if you do it right, you can’t afford not to take the leap.
Alternatively, you could engage with a social media marketing agency that specialises in property to take care of it all for you.