Why use reels in real estate? Insta Reels are a gold mine for generating new leads and increasing your following. They’re short, entertaining, and can get users’ attention, which means more engagement for your brand.

It’s no secret that reels are the fastest-growing feature on the platform since they were launched in 2019, so adding reels to your social media strategy is not only beneficial, but also essential for positioning your brand at the top of your clients’ minds, increasing brand awareness, and reaching new audiences.

In the property industry, Reels are even more important. As part of such a visual business, reels are a vital tool for showcasing available properties, promoting events, and highlighting the details that make your spaces unique.


If you’re still not convinced that using more reels is a good idea, look at these numbers and get ready to be blown away.


The Stats


Instagram reels have an average engagement rate of 1.95%, according to Social Insider. This is 0.77% higher than photo posts and 0.45% higher than regular videos. In fact, nine out of ten Instagrammers watch Instagram reels weekly.





When talking about reels in real estate, these stats are even more valuable. The visual nature of our industry means that incorporating reels into our social media strategy is essential. And the proof is in the pudding, all our clients saw a reach increase of at least 70% after the implementation of reels.

Do you want to create video reels but don’t know where to start? Are you unsure about the content? We can help! Drop us a line and let’s take your company’s social media to the next level. Want to read more of our blogs? Click here.