In the last 3 years we’ve learnt a lot. But most importantly how important it is for any business to have its brand well positioned on social media – it’s a real game changer (ESPECIALLY in property!)
Social media makes it possible to speak to the right tenant at the right time, however, not all companies have figured out how to do this correctly.
Don’t worry, we have.
Below are our top 5 tips that we use to grow property companies like yours, that will be essential when placing your brand in the digital world
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Humanise your brand
People use social media to interact with other people, not brands or buildings. It’s crucial that you show the human side of your company authentically as possible. Work socials, birthdays, lunches, behind the scenes and even the office dog! It’s all a great way to show this side. Here’s us doing just that.
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Added value
Create valuable content that gives a user a reason to follow you. Give them useful insights, entertainment, tips, inspiration, or incentives. Give them something useful and keep ‘em coming back for more.
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Don’t skimp on the video content
93% of companies have acquired new customers via social media video, according to Sprout Social. With that in mind, pass me the mic! Video viewings post pandemic are at an all time high, they allow a potential tenant to step inside your space and take a look around from the comfort of their own WFH set up.
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Define your audience
Do you know your audience? Do you know which social media platforms they use? Make your messaging correct by finding this out to ensure you’re hitting the right people. You must be where your audience is. Need help with that? Don’t worry, we got you boo, it’s all part of the service.
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Do it right!
Use all the tools and explore all the formats that social channels offer, to help your audience connect with you. Don’t limit yourself by only posting on the feed, use stories, guides, carousels, links and everything else designed to make you visible to your future or current tenant.