What we did
Social media
Content creation
Community management
How did we do it
LongStoryShort were approached by The Arch Company to run their social media, building visibility for its commercial spaces and support lead generation. Content focused on putting a face to the brand, using The Arch Company’s team to share insight, progress and expertise, while championing the SMEs operating within the arches to showcase the real businesses behind the spaces.
Alongside content and channel strategy, LongStoryShort provided ongoing community management to protect The Arch Company’s reputation in a highly scrutinised and politically sensitive space. By actively moderating conversations, responding to enquiries and addressing misinformation, the work helped The Arch Company maintain control of its narrative, manage high volumes of engagement generated by paid activity, and turn visibility into trust, engagement and genuine demand.
The results
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Reach
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Impressions
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Engagement rate
